About

Hello!

I’m Sarah, shameless coffee addict, brazen beauty fiend and the heart behind parenting, beauty and lifestyle blog, Mascara & Mimosas. I’m also co-head honcho over at Casa de Booyens, my humble family home in Joburg East. Besides me, the Booyens household includes my husband Dan, our two baby girls – Aria Rae (3yo) and Maia Elle (6mo) – and our adopted fur-children Moose and Malva.

Meet Aria: WEEK ONE OF BEING A NEW MOM

Meet Maia: MEETING MAIA: OUR FRESH 48 PHOTOSHOOT

Why am I here? This blog started as a labour of love dedicated to all things beautiful (okay, let’s be real here, it was a mind dump for my not-so-subtle obsession with food, fashion and face masks). However, things got better – albeit slightly more chaotic – over time, like a good cab sav. So, as part of a natural progression, Mascara & Mimosas evolved over the years, journeying with me as a woman and a mother.

Since my first-born made me a mom, this space flourished into what it is today – not just a blog, or a collection of musings about motherhood and age serums, but a slice of life that showcases what goes into managing life as a modern working mom.

Why are you here? Well, I’m assuming that you’re probably a lot like me 🙂 A mom, a woman-on-the-go and a powerhouse in her own right who believes she can have her cake and eat it too.

I’ll be the first to admit that owning my own business, raising my girls right and keeping that all-important connection with my other half (among the several bazillion things I have to do in a day) is not always easy. But if writing about life as Wife, Mom, Blogger and Boss has taught me anything, it’s that there is strength in this community.

With this in mind, I partner with brands, showcase products and review services that work well for myself and for my family, and I love sharing this and all the life hacks I can with fellow moms just like you. But more than that, I love sharing my personal journey as wife, mom and woman with you, and I love hearing about yours.

So if this is your first time here, send me a wave and let me know what you’re all about! Welcome to Mascara & Mimosas, I hope you love it as much as I do.

If you’d like to get hold of me, visit my contact page, you can also follow me on my social platforms, linked in the top menu.

Read my top posts below:

HOW TO NIGHT TIME POTTY TRAIN YOUR TODDLER

HOW TO START YOUR BABY ON SOLIDS – OUR EXPERIENCE

HOW TO INCREASE YOUR MILK SUPPLY | BREASTFEEDING

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