Wet n Wild Photo Focus Foundation

Woohoo, finally, a new beauty post, and it’s a real goodie! The Wet n Wild Photo Focus foundation has been hot stuff all over the international beauty community for the last year and is said to be a dupe for many high end foundations, sounds pretty fab, right?

When the Photo Focus range finally hit our shores, I rushed out to my nearest Clicks to go and pick one up. Well, it turns out that I had a bit of a wait, and a search ahead of me, it seems as though this foundation was eagerly anticipated by every single beauty lover in the country! Eventually, two weeks ago, I found some stock, picked one up and began testing it out.

The Secret Board is one of my favourite beauty blogs, I just love how thorough Mariska is and I really enjoy the format she uses, it’s just really well thought out, so I asked her if I could borrow that format for this post, thanks Mariska! And so, without further ado, here is my review of the Wet n Wild Photo Focus foundation.

Product: as I mentioned, the Wet n Wild Photo Focus has been wildly popular since being released overseas. It claims to be a high-performing, skin perfecting foundation that will give you flawless looking skin. What makes this foundation so popular is that it has been tested under seven different light conditions to make sure that you are always camera ready. In terms of finish, the Wet n Wild Foundation gives a matte look.

Packaging: I quite enjoy the casing, the bottle is made of glass so it’s pretty sturdy and the black lid looks good.

Consistency: this foundation has a more medium consistency which really helps when it comes to application, you’ll see what I mean in a minute.

Coverage: I would peg the Wet n Wild foundation as a medium coverage, but buildable. I don’t think you can get quite full coverage from it, but you can get pretty darn close. On days that I want a more sheer look, I just make sure that my foundation sponge is a lot more damp.

Finish: Although Wet n Wild claims that this foundation gives a matte finish, I would say that it does give an ever so subtle glow. No where near what a dewy foundation would give you, and it definitely is 90% matte, but there is a very slight luminosity to my skin once I have applied it.

Application: Okay, so I am really not a fan of the spatula applicator, I would have much preferred a pump. I have found that the best way for me to apply this is to paint stripes on my face (like you would with a stick foundation) and then blend it out with a damp foundation sponge, I use one from Real Techniques. You do need to work fairly quickly as the foundation dries down relatively quickly, but it’s a pretty easy product to blend which helps.

Wear: The first time I wore this foundation, it was without a primer and it only lasted about 3 hours before starting to break up around my oily areas. Since then, I have always worn a primer and the wear time has been so much better, clocking in at about 7 hours before things start going downhill. Another point to note is that I have been wearing this foundation when it’s been super hot, and so I think that it will probably wear even better during the colder months, when our make up isn’t sliding off of our face. In terms of oxidation, I didn’t notice any on my skin but of course, every skin is different.

Shades: Oh man, this is where I was so, so, so disappointed! If you look on the international Wet n Wild site, there are 20 shades available, and it’s a pretty decent selection. We have 5 shades in our stores, 5. How are 5 shades going to cater to our diverse market? Of course, I couldn’t find my perfect match, and so I had to take one that is slightly too dark for me (Classic Beige) and I use lightening drops. I really hope that we get more shades, and soon as this really does put a damper on all the hype around this foundation. Below is a swatch as well as what it looks like blended in.

Price: R99.95 at Clicks.

Will I repurchase: Yes, despite the shade range not being great at all, I really enjoyed using this foundation. It gave me the coverage that I wanted, it lasted pretty much all day and it didn’t feel heavy on my skin or accentuate my texture.

Good to know: Wet n Wild is cruelty free

Score: 8/10

And there you have it, my thoughts on the Wet n Wild Photo Focus foundation. Have you tried it? What did you think?



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  • Reply
    February 7, 2018 at 7:18 am

    I so badly want to try this foundation! I haven’t been able to find my shade yet…

    • Reply
      February 8, 2018 at 12:27 pm

      The shade range is a problem as there are only 5 available in SA. Best bet is to buy your closest match and then use lightening/darkening drops to get your perfect shade.

  • Reply
    Kerry Sharper
    February 7, 2018 at 8:11 am

    Great review πŸ™‚
    I had this in my hand in December, in my shade, and it was on special and I didn’t take it because I just wasn’t sure. Now, I really wish I had.
    Definitely going to try it though.

    • Reply
      February 8, 2018 at 12:26 pm

      You definitely must! It’s cheap as chips and does a good job.

  • Reply
    Tyla Jade Gunning
    February 7, 2018 at 8:58 am

    Can’t wait to try this foundation! I’m currently using the LA girl foundation and loving it but excited to try something new! πŸ˜€

    • Reply
      February 8, 2018 at 12:25 pm

      Oh fab, I still need to try the LA Girl one! I’ve really enjoyed the Photo Focus, despite the lack of shade range here.

  • Reply
    February 7, 2018 at 4:11 pm

    I’ve been searching for this foundation for ages, but I can’t find my shade!

    • Reply
      February 8, 2018 at 12:25 pm

      The shade range is a real problem, there are only 5 in SA and there were only 4 in my local Clicks store. My suggestion would be to find the shade that is closest to your match and then use lightening/darkening drops to give you the perfect shade. The ones from LA Girl or The Body Shop are great πŸ™‚

  • Reply
    February 7, 2018 at 7:38 pm

    What primer do you use with this foundation? I really struggle to pair prmer and foundation successfully.

    • Reply
      February 8, 2018 at 12:23 pm

      Hi Hanneri, thanks for reading! I have used the Dermalogica Hydra Blur primer as well as the Max Factor Smooth Miracle Primer with this foundation and they both work really well.

  • Reply
    susan symondson
    February 8, 2018 at 9:06 am

    Lovely informative post.
    Does this product have SPF?
    Does Clicks keep the whole W & W range?

    • Reply
      February 8, 2018 at 12:22 pm

      Glad you enjoyed it Susan! There isn’t an SPF in the foundation, to be honest, I prefer to apply my SPF separately even though it is an extra step, I feel that it’s more effective. Clicks does stock Wet n Wild as a brand yes, every now and again they run low but recently the shelves do seem to be full πŸ™‚

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